# Fireshift

> Fireshift is an outside-in scanner for marketing conversion tracking. Give it a domain and it reads what the site sends to Google Ads, GA4, Meta, LinkedIn and product analytics, with no install and no account access. It flags noise conversions (page views, logins, trial endings, button clicks, conversions firing on every page load), duplicates, missing values and consent leaks. It compares the site with up to six competitors, using their public Google Tag Manager containers, and alerts by email or Slack when tracking breaks.

Key facts:
- Works from public data only: the GTM / Google tag container (googletagmanager.com/gtm.js?id=GTM-...) and the network hits a normal visitor's browser sends. No logins, no form submissions, no fake signups.
- Cannot see whether a Google Ads conversion is primary or secondary; that is set in the advertiser's Google Ads account.
- Events sent only server-side are not visible from outside.
- Pricing (USD):
  - Leak Score: free.
  - Teardown: $149 one-time, you vs up to 6 competitors.
  - Watch: $490 per site per year, daily scan and alerts.
  - Agency: $1,490 per year for 10 sites, white-label, 30% reseller share.
- Used on: Wellows, Articos, SQUATWOLF, PureSquare, Tapper.
- First finding: Wellows was sending Google 15 conversion actions, one of them firing on every page load. Its strongest competitor sends three: accepted lead, booked meeting, payment.
- Built by Nurkan Kirkan, growth and analytics consultant (TicketSwap, Rakam, Yandex, Disrupt).

## Product
- [Home and free scan](https://fireshift.ai/): what Fireshift checks, pricing, FAQ.

## Research
- [We read the Google tags of 449 B2B SaaS sites](https://fireshift.ai/study/): static scan of public GTM / Google tag containers, 4 Nov 2026, percentages only. 64% serve a public container; 52% (235) have a readable Google Ads conversion. Of those 235: median 5 conversion actions (top 10%: 19+); 62% fire a conversion on a page view, login or click; 45% on a click; 39% on a plain page view (4% on every page load); 12% count login; 64% have duplicates (mostly one trigger firing 2+ labels); 33% run more than 8 actions; only 27% pass any conversion value. 9% of all sites (18% of GA4 sites) load 2+ GA4 properties. Primary vs secondary can't be seen from outside.

## Guides
- [Why is my Google Ads conversion firing on every page?](https://fireshift.ai/guides/google-ads-conversion-firing-on-every-page.html): cause (All Pages trigger), cost (Smart Bidding buys visits), fix.
- [How to see what your competitors count as a Google Ads conversion](https://fireshift.ai/guides/see-competitor-google-ads-conversions-gtm.html): reading public GTM containers (__awct tags, rules, predicates).
- [GA4 key events vs Google Ads conversions](https://fireshift.ai/guides/ga4-key-events-vs-google-ads-conversions.html): what should be primary and what is noise.
- [Google Ads conversion tracking audit: 9 checks](https://fireshift.ai/guides/conversion-tracking-audit-checklist.html): Pageview, Login, Click, Dupes, Consent, Silent, Value, Gate, Rivals.
- [Meta Pixel firing before cookie consent](https://fireshift.ai/guides/meta-pixel-firing-before-cookie-consent.html): how to test for /tr hits and _fbp before accept, why GTM and banners miss it, fbq consent API fix.
- [How to audit a Google Tag Manager container](https://fireshift.ai/guides/google-tag-manager-audit.html): conversion triggers, duplicates, consent, Custom HTML, unused items, publish access.
- [Offline conversion import and enhanced conversions for leads for B2B SaaS](https://fireshift.ai/guides/offline-conversion-import-enhanced-conversions-for-leads-b2b-saas.html): sending qualified leads from the CRM back to Google Ads, GCLID vs hashed email, what to make primary.

## Optional
- [Full text of all guides](https://fireshift.ai/llms-full.txt)
- [Open-source engine: funnel-teardown Claude Code plugin](https://github.com/nurkhz/funnel-teardown)