Pageview
Conversions that fire on every load.
/pricing → AW conv ×4 /blog/x → AW conv ×4
Your ads optimise for leads page loads.
Google bids on whatever you call a conversion. Fireshift reads what your site tells Google Ads, GA4 and Meta, from the outside, in about a minute. Then it tells you the day it breaks.
Free. Public data only. No install, no login to your ad accounts.
→ gtm.js GTM-•••• · 2 GA4 properties · AW-••••
✓ signup_success → Ads + GA4 + Meta
✓ payment_success → Ads, value = amount
✗ login_success counted as a conversion
✗ free_trial_ended counted as a conversion
✗ 3 button clicks counted as conversions
✗ conv label a1F9… fires on every page load ×4
15 Ads conversions · 8 are noise · no qualified-lead gate
Design partnersWellowsArticosSQUATWOLFPureSquareTapper
Our first scan: Wellows was sending Google 15 conversion actions. One fired on every page. Its strongest competitor sends three: accepted lead, booked meeting, payment.
15conversions sent to Google Ads
4×one of them, on every page load
3what the competitor counts
Nine checks. Each one is money Google spends on the wrong people.
Every check comes with the evidence: the tag, the trigger, the page it fired on.
Login
Customers counted as new leads.
trigger: loginsuccess
→ Google Ads conversion ✗Click
Button clicks bid on like signups.
click "Book a call"
→ conversion, before any form ✗Dupes
The same step counted twice or more.
signup_success (Ads, GA4)
Web_SignupVerified (GA4) dupConsent
Pixels that fire before you accept.
t+0.4s facebook.com/tr PageView
t+2.1s banner: accept lateSilent
Tags that quietly stopped firing.
Mon trial_started ✓ fired
Tue trial_started missingValue
Conversions with no value passed.
demo_booked value: none
payment value: {{amount}} ✓Gate
No qualified-lead signal for Google.
signup → demo → ? → paid
no CRM stage sent backRivals
What competitors tell Google is a win.
rival-a: lead_accepted, meeting, paid rival-b: activation, crm_stage_*
No install. No access. One minute.
Your GTM container and the hits your pages send are public. Every visitor's browser gets them. We just read them properly.
- 01
Scan
We load your home, pricing, signup and demo pages in a real browser, accept the cookie banner and log every hit to Google, Meta, LinkedIn and your product analytics.
- 02
Read
We parse your tag containers, map every conversion to a funnel stage, and flag the ones that aren't progress. You get a fix list, worst first.
- 03
Watch
We rescan daily. The day a tag stops, a junk conversion appears or a pixel leaks before consent, you get an email or a Slack message with the evidence.
See what your competitors bid on.
Same scan, on up to six competitors. Illustrative example, shaped on a real AI-search category scan. Names removed.
| Counted as a conversion | You | Rival A | Rival B | Rival C |
|---|---|---|---|---|
| Signup / trial start | yes | no | yes | yes |
| Qualified lead (CRM stage) | no | yes | yes | no |
| Payment with value | yes | yes | no | no |
| Logins / page loads | yes | no | no | yes |
| Ads conversions in total | 15 | 3 | 5 | 6 |
Pay once, or get told when it breaks.
free score·$149 teardown·$490/yr watch·$1,490/yr agency
one-time
Teardown
$149
- You vs up to 6 competitors
- Journey page by page
- Fix list, worst first
yearly
Watch
$490 /yr per site
- Daily scan
- Email + Slack alerts
- Competitor refresh each quarter
- Teardown included
agencies
Agency
$1,490 /yr · 10 sites
- White-label reports
- Free scans for your pitches
- 30% on what you resell
Agencies: pitch with a scan, sell the fix.
Open your next call with "your Google Ads counts logins as leads" instead of a deck. You sell the cleanup. Watch keeps it clean, and you keep 30% of it.
Become a partner- Run free Leak Scores on your prospects, white-labelled.
- Show them what they tell Google, next to their competitors.
- Sell the fix as your service: GTM cleanup, offline conversion import, values.
- Put them on Watch. You earn 30% recurring and hear first when it breaks.
Questions
Longer answers in the guides.
What is Fireshift?
Fireshift is a tool that reads what a website sends to Google Ads, GA4 and Meta from the outside, with no install. It flags conversions that aren't real funnel progress, duplicates and consent leaks, compares your setup with your competitors', and alerts you by email or Slack when tracking breaks.
What is a noise conversion?
A noise conversion is an action counted as a Google Ads conversion or GA4 key event that isn't real funnel progress: a page view, a login, a trial ending, a button click, or a tag that fires on every page load. If it is a primary conversion, Smart Bidding learns to find more of it, so you pay for people who show up instead of people who sign up or buy.
Is this legal? Are you hacking anything?
No. Fireshift reads what your site sends to every visitor's browser: the Google Tag Manager container and the network hits. No logins, no form submissions, no fake signups.
Can you see if a conversion is primary or secondary?
No. That setting lives in your Google Ads account. Fireshift shows which conversion actions exist and fire. Check the flagged ones in Google Ads: if they're primary, bidding uses them.
Can I see what my competitors count as a Google Ads conversion?
Yes, for most sites. A GTM container is public at googletagmanager.com/gtm.js?id=GTM-XXXX and lists every Ads conversion tag and the trigger it fires on. Fireshift reads it for up to six competitors and maps each conversion to a funnel stage.
We use server-side GTM. Does it still work?
Mostly. Fireshift still reads the web container and the client-side hits. Events sent only from your server are invisible from outside, and the report says so.
Do I need to install anything?
No. Paste a domain. Watch runs on our side, daily.
What do I get in the Teardown?
Your funnel and up to six competitors': every conversion by stage, the journey page by page with what fires where, and a fix list ordered by what costs you most.
What if it finds nothing?
Then your tracking is clean, which is rare, and you've lost a minute. Watch is still worth it: tracking breaks every time someone ships.