Fireshift / Guides

Conversion tracking guides

What to count, what is noise, and how to check from the outside.

• Why is my Google Ads conversion firing on every page?

  A Google Ads conversion that fires on every page load trains Smart Bidding to buy visitors, not leads. How to spot it in GTM, why it happens, and how to fix it in 15 minutes.

• How to see what your competitors count as a Google Ads conversion

  A competitor's Google Tag Manager container is public. How to find their GTM ID, read their Google Ads conversion tags and triggers, and what it tells you about how they bid.

• GA4 key events vs Google Ads conversions: what should count

  GA4 renamed conversions to key events in 2024. What the difference is, which events belong in Google Ads as primary conversions, and which ones are noise.

• Google Ads conversion tracking audit: 9 checks

  A 9-point checklist to audit Google Ads, GA4 and Meta conversion tracking: noise conversions, duplicates, values, consent, silent tags and competitor benchmarks.

• Meta Pixel firing before cookie consent: how to check and fix it

  How to test whether your Meta Pixel sends data before a visitor accepts cookies, why it happens with GTM and consent banners, and how to hold it until consent.

• How to audit a Google Tag Manager container

  A practical GTM audit: export the container, find conversion tags on the wrong triggers, duplicate Google tags, unexplained Custom HTML, consent gaps and who can publish.

• Offline conversion import and enhanced conversions for leads for B2B SaaS

  How a B2B SaaS company sends qualified leads and closed deals from its CRM back to Google Ads, with GCLID import or enhanced conversions for leads, and what to make primary.