Fireshift / Sample report

What a Leak Score looks like

Real scan · 4 Nov 2026 · B2B SaaS on Google Ads · name, IDs and labels removed

Short answer

This site tells Google Ads that 15 different things are conversions. One of them fires on every page load, three fire on a button click, and logins and free trials that end count as conversions in Google Ads and GA4. If any of those are primary in Google Ads, Smart Bidding is paid to find visitors and returning users, not new customers. The fix takes days, not months.

Leak Score 12/100 · scanned 2026-11-04 · public tags only, no install
15 Google Ads conversions (1 with a value) · 11 GA4 key events · containers: GTM-••••, G-••••

Pageview · −30 points

1 Google Ads conversion fires on every page load. Smart Bidding reads each visit as a conversion and buys more visits, not customers.

Ads label LxmXCO… in GTM-••••: All Pages

2 conversions fire on login. Returning users get counted as new conversions.

Ads label frCXCN… in GTM-••••: event loginsuccess
GA4 key event: login_success

Trial end · −20 points

2 conversions fire when a trial ends. That's churn risk, not progress, and bidding learns from it.

Ads label _O4fCP… in GTM-••••: event freeTrialEnded
GA4 key event: Web_FreeTrialEnd

Click · −10 points

3 Google Ads conversions fire on a button or link click. A click is intent, not a signup or a sale.

Ads label iDOYCN… in GTM-••••: event gtm.click, click on 'Start your free trial'
Ads label iDOYCN… in GTM-••••: event gtm.click, click on 'Try it free'
Ads label AR0OCK… in GTM-••••: event gtm.click, click on 'Book a Demo'
Ads label AR0OCK… in GTM-••••: event gtm.click, click on 'Book a call'
Ads label ghojCM… in GTM-••••: event gtm.linkClick

Too many · −8 points

15 Google Ads conversions are live. Past about 8, bidding spreads across steps that don't make money.

15 distinct Ads conversion labels (15 tags) in GTM-••••, G-••••

GA4 · seen, not scored

GA4 marks 11 key events. Two look like the same trial start and two like the same signup.

purchase, invitee_meeting_scheduled, free_report_requested, Web_FreeTrialEnd, Web_FreeTrialStart, Web_PaymentSuccess, free_trial_started, login_success, signup_success, book_seat_cta_click, Web_SignupVerified

Healthy

Signup, booked meeting and payment are all tracked. The real conversions exist; they are buried under the noise.

Can't see from outside

Primary vs secondary status of Ads conversions isn't visible from outside. A conversion set to secondary doesn't drive bidding.

How it compares

Against the 235 B2B SaaS sites with Google Ads conversions in our study of 449 sites, scanned the same day with the same engine.

Check	This site	235 B2B SaaS sites with Ads conversions
Google Ads conversion actions	15	median 5, top 10%: 19+
A conversion on a page view, login or click	yes	61.7%
A conversion on every page load	yes	4.3%
Login counted as a conversion	yes	11.5%
Click counted as a conversion	yes	45.1%
Ads conversions passing a value	1 of 15	26.8% pass any value
Leak Score	12/100	median 76/100

What we would fix first

01
Today: set the every-page conversion to secondary in Google Ads, then move its GTM tag to the real success event. This alone stops bidding from buying visits. How
02
Take login and trial-end out of Google Ads conversions and GA4 key events. Keep them as plain events for reporting.
03
Replace the three click conversions with what the click leads to: form submitted, meeting booked, trial started.
04
Cut 15 actions to three primaries: verified signup, booked meeting, payment with its value. Merge the duplicate GA4 key events. Why three
05
Send qualified leads back from the CRM so bidding learns which signups become customers. How

done for you

We do all five in 5 working days.

Fix Sprint: Google Ads, GTM and GA4 cleaned up, a scan before and after, and a year of daily monitoring so it stays fixed.

€1,500 fixed

See the Fix Sprint

50% on start, 50% on handover.

Get this for your own site, free.

Paste your domain. The Leak Score lands in your inbox within 24 hours. Public data only, no access to your accounts.

Get my Leak Score

Or order the $149 Teardown (you vs 6 competitors)

FAQ

Is this a real scan?

Yes. It is the unedited output of the same engine that runs the free Leak Score, on a B2B SaaS that runs Google Ads, on 4 November 2026. We removed the domain, container IDs, conversion labels and button texts.

What does the free Leak Score include?

Your score and your worst findings, each with the tag and trigger behind it, like the report above. You get it by email within 24 hours.

What does the $149 Teardown add?

A real browser visit of your home, pricing, signup and demo pages, every conversion mapped to a funnel stage, the same map for up to six competitors, and a fix list ordered by what costs you most.

Can you fix it for us?

Yes. The Fix Sprint is €1,500 fixed: we clean up Google Ads, GTM and GA4 in 5 working days, rescan before and after, and watch the site for a year.