Fireshift / Alternatives / vs DataTrue
Fireshift vs DataTrue
Check this on your own site
Free. Public tags only. Your result opens on the scan page.
DataTrue is a done-for-you tag testing service for sites and mobile apps, from $1,333 a month billed annually (read 6 Nov 2026). Fireshift reads your Google Ads, GA4 and Meta tags from outside and judges whether each conversion is real funnel progress. Pick DataTrue for managed privacy and tag governance; pick Fireshift to clean up what Google bids on.
How do they work?
| DataTrue | Fireshift | |
|---|---|---|
| Data source | Scheduled browser journeys; nothing installed | Public tag containers; one headless visit |
| Who does the work | Their team sets up, runs and reports, with a monthly call | You, from the score and fix list |
| Privacy, consent, PII leaks | Consent and cookie audits, PII leak alerts | Pre-consent check in one live visit |
| Mobile apps | Yes, Enterprise plan | No |
| Judges conversion quality | Not described; it tests that tags fire correctly | Built in, with prevalence from 1,727 sites |
| Competitors | Not described | Up to 6 per Teardown |
| Free option | Free consent audit; 30-day trial | Free instant scan |
| Price | $1,333, $2,667, $4,000 or $7,500 a month by pages scanned, billed yearly ($16,000 to $90,000) | Free scan, $149 Teardown, €490 a year Watch |
DataTrue facts from datatrue.com and its pricing page, read 6 Nov 2026. Prices in US dollars, invoiced annually up front.
Where is DataTrue better?
- Done for you. Their team sets up, maintains and reports. We give you a fix list.
- Privacy and consent. Cookie audits and PII leak alerts across regions and browsers.
- Journeys and apps. Scripted journeys, apps, tags behind logins. We never submit forms or log in.
- Scale. 10,000 to 500,000 pages a month. We read four key pages.
Where is Fireshift better?
- Conversion quality. Each Ads conversion checked against the funnel (all checks).
- Self-serve. Type a domain, read the result. No account, no call.
- Competitors and price. Up to six rivals for $149, against $16,000 a year.
Can you use both?
Yes. DataTrue tests that tags fire and consent holds. Fireshift tests whether the conversions behind bidding make sense. Primary vs secondary isn't visible from outside.
FAQ
Does Fireshift do what DataTrue does?
Only in part. We read the public tag setup and judge conversion quality. No scripted journeys, mobile apps or managed service.
Which is better for consent compliance?
DataTrue, for audits across consent states. Fireshift checks what fires before accept in one visit and makes no compliance claim.
Check your own site, free.
Fireshift reads what your site tells Google Ads, GA4 and Meta from the outside. No install, no account access.