Fireshift / Agencies

For paid-media agencies: pitch with a scan, sell the fix

By the Fireshift team · Updated 2026-11-05

What you'll find on a typical prospect

From our scans of B2B SaaS sites with Google Ads conversions, 4 and 5 Nov 2026. These are the findings you can open a call with, in order of how often they show up:

Our samples are B2B SaaS. We have not measured ecommerce or local lead-gen sites, so don't quote these numbers to those clients. Each finding has a page with the rule and the fix: all checks.

How agencies use it

1. 01
   Before the pitch. Scan the prospect. You walk in with "your Google Ads counts a click on Book a demo as a lead" and the trigger behind it, instead of a credentials deck.
2. 02
   Next to their competitors. The Teardown shows what up to six competitors count as a conversion. Prospects listen when a rival sends Google three clean conversions and they send fifteen.
3. 03
   Sell the fix as yours. Do it in-house from the fix list, or resell our Fix Sprint under your name.
4. 04
   Keep it clean. Put the client on Watch. You hear first when a release breaks a conversion, before the client sees the drop.

The offers

Partner terms beyond these are agreed in writing. Write to hello@fireshift.ai.

A 10-minute check per client

Without us, here is the routine we would run on every account you manage:

1. DevTools, Network, filter pagead. Load home, pricing and a blog post. A conversion request on those pages is a page-view conversion. Fix
2. Click the main CTA without filling the form. A conversion request is a click conversion. Fix
3. In GTM, filter Tags on "Google Ads Conversion Tracking" and read each trigger for login, click and All Pages.
4. Look for one trigger firing several labels, and the same label on two tags. Fix
5. In Google Ads, Goals, Conversions: count the primaries. More than about four in B2B is a smell. Rule
6. Private window, don't touch the banner, filter facebook. Hits before accept are a consent leak. Fix

Fireshift runs the first four from outside, on every client, every day, without you asking each client for access.

What we can't see, so you can say it first

Primary vs secondary status, bids, budgets, server-side tags and anything after a form submit are not visible from outside. Every report says so. On a call, that turns into the next step: "let's open Goals, Conversions together".

FAQ

Do my clients see Fireshift branding?

Not on the Agency plan: reports are white-label. Free agency scans come to you only.

Can we scan prospects who aren't clients yet?

Yes. The scan uses only what their site serves publicly. We never contact your prospects about a scan you ran.

How does the 30% work?

If you resell a Fix Sprint, you keep 30% of it, plus 30% of the client's monitoring for as long as it renews. Details are agreed in writing before the first client.

What if the client's fix doesn't hold?

Fix Sprint: You pay 50% to start. You pay the other 50% only when our after-scan shows the flagged issues fixed. The flagged issues are the numbered findings in the proposal.