Fireshift / Alternatives / vs Tag Inspector
Fireshift vs Tag Inspector
Tag Inspector is InfoTrust's consent and privacy auditor: scheduled scans that act like visitors from chosen locations under different consent choices, a tag and cookie inventory, and PII monitoring as an add-on. Packages run from 500 to 5,000 pages per audit, and no price is shown (read 10 Nov 2026). Fireshift reads what your site sends to Google Ads, GA4 and Meta from outside and judges whether each conversion is real funnel progress. Pick Tag Inspector for consent governance; pick Fireshift to clean up what Google bids on.
How do they work?
| Tag Inspector | Fireshift | |
|---|---|---|
| Data source | Scheduled scans that simulate visitors by location and consent state; PII monitoring through a tag | Public tag containers; one headless visit |
| Setup | Licence, onboarding training, named support | Type a domain |
| Consent and privacy | Monthly and ad-hoc consent audits, policy rules, violation workflow | Pre-consent check in one live visit |
| Pages | Up to 500 (Essential) or 5,000 (Enterprise, Multi-brand) per audit, logged-in pages too | Four key pages, public only |
| Judges conversion quality | Not described; it inventories tags and checks them against your consent policy | Built in, with prevalence from 1,727 sites |
| Competitors | Not described | Up to 6 per Teardown |
| Free option | Free consent audit by form, results by email in 48 hours | Free instant scan |
| Price | Not public; packages go to a contact form | Free scan, $149 Teardown, €490 a year Watch |
Tag Inspector facts from infotrust.com and its packages page, read 10 Nov 2026. taginspector.com now redirects there.
Where is Tag Inspector better?
- Consent across states. Scans under several consent choices and locations, with a policy and a fix workflow. We check one visit before accept.
- PII. Real-time PII monitoring as an add-on. We don't watch real traffic.
- Scale and logins. Up to 5,000 pages per audit, logged-in pages included. We never log in or submit forms.
- Help. Onboarding and a named support contact. We give you a fix list.
Where is Fireshift better?
- Conversion quality. Each Ads conversion checked against the funnel: page views, clicks, logins, duplicates (all checks).
- Self-serve and instant. Type a domain, read the result. No form, no licence.
- Competitors and price. Up to six rivals for $149, at a public price.
Can you use both?
Yes. Tag Inspector checks that tags respect consent. Fireshift checks whether the conversions behind bidding make sense. Primary vs secondary isn't visible from outside.
FAQ
Does Fireshift do what Tag Inspector does?
Only in part. We read the public tag setup and flag tags that fire before accept in one visit. No consent policies, PII monitoring, logged-in pages or multi-location scans.
Which is better for consent compliance?
Tag Inspector, for audits across consent states and locations. Fireshift makes no compliance claim.
Check your own site, free.
Fireshift reads what your site tells Google Ads, GA4 and Meta from the outside. No install, no account access.