Fireshift / Alternatives / vs Opteo
Fireshift vs Opteo
Opteo connects to a Google Ads account and suggests changes you can push live: keywords, ad copy, bids, negatives, budgets, with performance reports and alerts. Plans are $129, $249 and $499 a month by accounts and ad spend (read 7 Nov 2026). Fireshift connects to nothing. It reads the tags your site serves and judges whether each Google Ads conversion is real funnel progress. Opteo works on the account; Fireshift checks the conversions the account bids on. We can't see account settings such as primary vs secondary.
How do they work?
| Opteo | Fireshift | |
|---|---|---|
| Data | Your Google Ads account, connected to Opteo | Public GTM and Google tag containers, headless visit of key pages |
| Access needed | Yes: you connect accounts or an MCC | None, a domain is enough |
| What it gives you | Improvements you can push live: keywords, ads, bids, negatives, budgets; reports; alerts, also in Slack | A Leak Score, the conversions that aren't funnel progress, a fix list |
| Changes the account | Yes, when you push an improvement | No, it only reads |
| Sees spend, CPA, campaign performance | Yes | No |
| Judges if a conversion is funnel progress | Not described on its site | Yes: page views, logins, clicks, duplicates, values |
| Landing page checks | Broken links and wrong destination URLs | Tags and conversions on the page, not its availability |
| Competitors | No | Up to 6, from public containers |
| Price | $129 (10 accounts, $25,000 spend a month), $249 (25, $100,000), $499 (75, $250,000) a month; Enterprise by quote; 14-day free trial | Free scan, $149 Teardown, €490 a year Watch, €1,490 a year Agency |
Opteo facts from opteo.com and its pricing page, read 7 Nov 2026. Prices in US dollars.
Where is Opteo better?
- Running the account. It suggests keyword, ad, bid and budget changes and applies them in seconds. We change nothing.
- Account data. It sees spend, CPA and what each campaign did. We see none of it.
- Reports and Slack alerts on budgets, errors and records.
- Primary vs secondary. It sits inside the account. We can't see that setting from outside.
Where is Fireshift better?
- Which conversions are real. Opteo optimises toward the conversions you have. We check whether each one is a lead or a page view. 33.5% of 684 B2B SaaS sites with Google Ads conversions fire one on a click (our 1,727-site scan, 5 Nov 2026).
- No access. Works on a prospect, or on a client whose agency won't share the account.
- Competitors, from public containers.
- Price. Free scan, $149 Teardown, no monthly plan.
Can you use both?
Yes. Fix the conversions first with Fireshift, so any bidding tool has a clean signal. Then run the account with Opteo.
FAQ
Does Fireshift need access to my Google Ads account?
No. It reads files your site already serves. That also means it can't see budgets, bids or primary vs secondary.
Does Opteo check conversion tracking?
Its site, read 7 Nov 2026, describes checks for broken links, ad spelling and keyword conflicts. It does not describe a check on whether a conversion fires on a page view, login or click.
Which one should I buy first?
If your conversion list is unclean, a scan first. If it is clean and you need the account run better, Opteo.
Check your own site, free.
Fireshift reads what your site tells Google Ads, GA4 and Meta from the outside. No install, no account access.