Fireshift / Alternatives / vs Optmyzr
Fireshift vs Optmyzr
Optmyzr connects to Google Ads, Microsoft Ads, Amazon Ads, Meta and LinkedIn accounts and gives you optimizations, a rule engine, budget monitoring, audits and reports. Essentials starts at $209 a month billed yearly, or $299 month to month, for up to 25 accounts and $25K ad spend a month (read 8 Nov 2026). Fireshift connects to nothing. It reads the tags your site serves and judges whether each Google Ads conversion is real funnel progress. Optmyzr runs the account; Fireshift checks the conversions the account bids on. We can't see account settings such as primary vs secondary.
How do they work?
| Optmyzr | Fireshift | |
|---|---|---|
| Data | Your ad accounts, connected to Optmyzr | Public GTM and Google tag containers, headless visit of key pages |
| Access needed | Yes: you connect your ad accounts | None, a domain is enough |
| Platforms | Google Ads, Microsoft Ads, Amazon Ads, Meta, LinkedIn | Google Ads, GA4, Meta and other tags your site sends |
| What it gives you | Keyword, query, ad and PMax optimizations; rule engine; budget and KPI alerts; account audits; reports | A Leak Score, the conversions that aren't funnel progress, a fix list |
| Changes the account | Yes, when you apply a change or a rule runs | No, it only reads |
| Sees spend, CPA, campaign performance | Yes | No |
| Judges if a conversion is funnel progress | Not described on its site | Yes: page views, logins, clicks, duplicates, values |
| Competitors | Not described on its site | Up to 6, from public containers |
| Price | Essentials $299 a month, or $209 a month billed yearly (25 accounts, $25K spend); Premium from $389 a month; prices rise with spend; custom above $500K; 14-day free trial | Free scan, $149 Teardown, €490 a year Watch, €1,490 a year Agency |
Optmyzr facts from optmyzr.com and its pricing page, read 8 Nov 2026, before any sale discount. Prices in US dollars.
Where is Optmyzr better?
- Running accounts at scale. Rules, bulk ad and keyword work, PMax insights, across five ad platforms. We change nothing.
- Account data. It sees spend, CPA and what each campaign did. We see none of it.
- Budget and KPI alerts, also in Slack.
- Primary vs secondary. It sits inside the account. We can't see that setting from outside.
Where is Fireshift better?
- Which conversions are real. Rules and bidding optimise toward the conversions you have. We check whether each one is a lead or a page view. 33.5% of 684 B2B SaaS sites with Google Ads conversions fire one on a click (our 1,727-site scan, 5 Nov 2026).
- No access. Works on a prospect, or on a client whose agency won't share the account.
- Competitors, from public containers.
- Price. Free scan, $149 Teardown, no monthly plan.
Can you use both?
Yes. Fix the conversions first with Fireshift, so Optmyzr's rules and Smart Bidding work from a clean signal. Then run the accounts with Optmyzr.
FAQ
Does Fireshift need access to my ad accounts?
No. It reads files your site already serves. That also means it can't see budgets, bids or primary vs secondary.
Does Optmyzr check conversion tracking?
Its site, read 8 Nov 2026, lists account audits, KPI alerts and budget monitoring. It does not describe a check on whether a conversion fires on a page view, login or click.
Optmyzr or Opteo?
Both run the account. Optmyzr covers more platforms and has a rule engine; Opteo starts cheaper at $129 a month. Neither site, read 7 and 8 Nov 2026, describes a check on what your tags count. See Fireshift vs Opteo.
Check your own site, free.
Fireshift reads what your site tells Google Ads, GA4 and Meta from the outside. No install, no account access.