Fireshift / Help / How a Fix Sprint runs

How a Fix Sprint runs

By the Fireshift team · Updated 2026-11-05

Short answer

A Fix Sprint takes 5 working days. Day 0: you send the site and get the free scan and a yes or no on whether there is something worth fixing. Day 1: a 30-minute call and access. Days 2 to 5: we make the changes in a GTM workspace, Google Ads and GA4, and you approve anything that touches live bidding. Then the after-scan, a change log, and Watch switched on. You pay 50% to start. You pay the other 50% only when our after-scan shows the flagged issues fixed.

Day by day

  1. Day 0
    You email hello@fireshift.ai with your site, or pay the €750 deposit. Within one working day: the free Leak Score and a straight answer on whether a Sprint is worth it. If not, we say so and you pay nothing.
  2. Day 1
    30-minute call: your funnel, what sales calls a good lead, who owns GTM. Access is set up. The proposal lists the numbered findings we will fix.
  3. Days 2 to 5
    We map every conversion action and GA4 key event to the tag and trigger behind it, take out or demote noise, set the right primaries with values, merge duplicates, fix consent, and plan the CRM loop. Changes go into a GTM workspace; you approve anything that changes bidding.
  4. Handover
    The after-scan (the same public scan as before), a one-page change log, and Watch on for 12 months. The second invoice goes out only when the after-scan shows the flagged issues fixed.

What we need from you

  • Standard access to Google Ads.
  • Publish access to GTM, or we prepare a workspace and you publish.
  • Editor access to GA4.
  • Someone who can answer "what is a good lead" in the call.

You can remove our access on the last day.

What changes, and what doesn't

  • Changes: conversion actions, primary and secondary settings, GTM tags and triggers, values, GA4 key events, consent settings on tags.
  • Doesn't change: bids, budgets, ads, campaigns. Server-side tagging builds are quoted separately.
  • Expect: reported conversions drop and cost per conversion rises to its real level. Smart Bidding relearns for one to two weeks. We make the changes in one go so that happens once.

FAQ

What counts as a flagged issue?

The numbered findings in your proposal. Changes you decide not to approve, or can't give us access for, don't count against us.

Can my agency do the work with you?

Yes. Agencies can also resell the Sprint under their own name.

What if we paid for a Teardown first?

The $149 counts toward the Sprint if you start within 30 days.

Rather have it fixed?

Fix Sprint: we clean up Google Ads, GTM and GA4 conversion tracking in 5 working days, with a scan before and after. €1,500 fixed. You pay the second half only when our after-scan shows the flagged issues fixed.

See the Fix Sprint

Or start with the free scan