Fireshift / Help / Watch setup
Watch setup: what happens after you pay
After you pay for Watch through Stripe, reply to the receipt (or email hello@fireshift.ai) with the site and the address that should get alerts. Add a Slack incoming webhook if you want alerts in a channel too. We confirm within one working day. The first daily scan sets the baseline; from then on, a change that reaches your live site shows up in an alert within a day. Reply "no" to any alert to stop the emails, and cancel any time before the renewal date.
How do I set up Watch?
- Pay. The Watch button on pricing opens Stripe checkout, €490 a year per site. You type the site at checkout.
- Tell us where alerts go. Reply to the Stripe receipt, or email hello@fireshift.ai, with the domain (for example
yoursite.com) and one or more work addresses for alerts. Use a team address if more than one person should see them. - Slack, if you want it. In Slack, add an Incoming Webhook to the channel and send us the URL. We only accept
https://hooks.slack.com/URLs. Slack gets the same alert text as the email. - We confirm. Within one working day we add the site to the daily scan and reply to say it's on.
- Baseline. The scan runs once a day, around 06:00 UTC. The first run records your tags as they are. It doesn't alert, because there is nothing to compare yet.
- Alerts. From the second day on, when something changed since the last scan, you get one email (and one Slack message) naming the label, the trigger before and after, and the date we saw it. No change, no email.
What does an alert cover?
A Google Ads conversion label that disappeared or appeared, a trigger that changed, a new conversion on every page load, login or click, and container or GA4 ID changes. The full list is on tracking break alerts. A scan that can't read your site (a network error, a blocked request) never sends a "your tags are gone" alert. It is retried the next day.
From outside we can't see whether a conversion is primary or secondary in Google Ads, and every alert says so. What we can't see.
How do I stop, change or cancel?
- Stop the emails to one address: reply "no" to any alert. That address gets no more alerts.
- Stop Slack: remove the webhook in Slack, or ask us to.
- Change the address or the site: email hello@fireshift.ai.
- Cancel Watch: it renews yearly unless you cancel before the renewal date. See refunds and renewals.
FAQ
Do you need access to GTM or Google Ads?
No. Watch reads the same public containers as the free scan.
Can more than one person get alerts?
Yes. Send every work address that should get them, or one team address.
Is Watch included in the Fix Sprint?
Yes, for 12 months. Send the alert address when the sprint starts and we set it up the same way.
Check your own site, free.
Fireshift reads what your site tells Google Ads, GA4 and Meta from the outside. No install, no account access.